What is Search Engine Marketing / Pay Per Click Advertising?

Search Engine Marketing, also called Pay Per Click (PPC), generates high volumes of targeted traffic to your website by advertising directly to your demographic through services provided by search engines. PPC advertisements containing information about your products or services are prominently featured on top and alongside the results pages of searches for keywords or phrases relevant to your industry.  PPC ads are a great way gain maximum exposure to potential customers who are specifically interested in what you have to offer.

Also, news forums and special interest groups have shown to be great avenues for sharing information with customers of targeted industries and reaching a large number of people with a minimal investment. The cost of advertising in these new mediums is very low, especially when compared to television or radio advertisements), but they demand ongoing attention and effort to remain effective.

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